Sunday, November 10, 2013

Increasing CTR on Facebook

Increasing CTR on Facebook

The level of holistic thought we put into Borentra might make people think we're insane. We work incredibly hard on building up the technology just right so that there are no barriers to borrowing, renting, trading things nearby. Incidentally, we also find that it is important that while we are small, we can take tons of risks with our marketing, sales, and engineering.

In this blogpost, I'd like to give a run down on how we're solely focused on growing on top of Facebook's 1.3+ billion monthly active users, as well as, the technical design side of how to increase Facebook CTR on desktop, mobile, and tablets. It is important to note that since Facebook's growth strategy for the next few years is focused on mobile that our strategies continue to evolve alongside.

Epic Growth On Mobile Across The Globe

Connecting The World

In Facebook's Q3 results, they state that they currently have 1.3 billion monthly active users -- and they will continue to acquire users for next year's target of 2.2 billion.

Evolutions In Click-Through-Rates (CTR)

Testing out new News Feed photos

As Facebook continues to innovate and push businesses into being able to reach a wider audience, we constantly see the News Feed constantly go through quick evolutions. As such, the new sizes for photos on news feed articles are

  • Square: 320px x 320px
  • Vertical: 320px x 398px
  • Horizontal: 398px x 320px

These dimensions are typically consistent across desktop, mobile, and tablets. With your news feed stories having images that are optimized for these sizes, you'll generally find that your CTRs will increase over time. Beautiful photos that really amplify the context of the story or your brand make it so that you can reach a wider audience. Furthermore, one would think that since photos are becoming the de-facto way of increasing CTRs, one would think, "why not just put text on my images?". Great question; however, we've recently seen that Facebook has implemented background processes to detect if you are uploading photos with too much text. It is really interesting to be a part of a living, breathing system of 1.3+ billion monthly active users -- marketing has to be on the ball with every single marketing strategy just to stay on top. I could be reading this blogpost a few months from now and say to myself, "Yeah, I remember how back in the day that worked really well".

As you can see, we're always thinking outside the box -- we believe that's part of being built on top of Facebook, which is a living-breathing-ever-changing eco-system -- this will require constant evolution in our marketing tactics. Stay tuned for more as we continue to blog about our experiences!