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Showing posts from November, 2013

Increasing CTR on Facebook

The level of holistic thought we put into Borentra might make people think we're insane. We work incredibly hard on building up the technology just right so that there are no barriers to borrowing, renting, trading things nearby. Incidentally, we also find that it is important that while we are small, we can take tons of risks with our marketing, sales, and engineering.In this blogpost, I'd like to give a run down on how we're solely focused on growing on top of Facebook's 1.3+ billion monthly active users, as well as, the technical design side of how to increase Facebook CTR on desktop, mobile, and tablets. It is important to note that since Facebook's growth strategy for the next few years is focused on mobile that our strategies continue to evolve alongside.Epic Growth On Mobile Across The GlobeIn Facebook's Q3 results, they state that they currently have 1.3 billion monthly active users -- and they will continue to acquire users for next year's target o…

Finding Potential Customers on Facebook

Typically, when asking other marketers about their Facebook user acquisition tactics, they typically say a few things"Facebook isn't great because boosting your posts costs a ton of money with no return on shares/likes""Twitter is a better place for user acquisition after you build up a huge following""Building up your SEO on your blog improves your brand and helps with acquiring users as they will be able to find you easily"As the clever cat I am, I decided to take on this challenge. Was it even possible to do efficient user acquisitions on Facebook? is it true that when some of your users say "I only use Google" or "I don't trust Facebook" that you should focus on supporting different OAuth providers?After a bit of experimentation, we've found out the following:If your friends are using the product, they will be willing to signup via Facebook as they don't want to miss out on what their friends are sharingFacebook has…