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Showing posts from September, 2013

Marketing at Borentra

At Borentra, the move-fast-break-things mentality is deeply ingrained in our culture. We not only apply the same work ethic to engineering and product design but also in marketing. We've been able to achieve multiple weeks of over 70% growth (week over week) with The Art of the Grand Hustler.I believe that the term marketing has evolved into a Grand Hustler role which spans a multitude of skills including copywriting, graphic design, blogging, event management, social media, and a bit of programming in HTML/CSS. I won't dive into what the skillset has become but more on the strategies and tactics that are required for Grand Hustlers to achieve growth at the level of YCombinator startups or better. That said, many startups like to think small and build up a tight community around specific cities on hyper-local platforms (so-lo-mo, aka, Social-Local-Mobile); however, we've taken the phrase, get big or die trying seriously. The screenshots above are from our administration co…