Below are notes that were taken on my iPhone. I do apologize as I am continually editing this blogpost.
What is Plenty of Fish? An online dating site.
Why enter the dating market? Back in 2003, it was the only thing that was interesting to build. Markus already knew ASP but wanted to learn more about building web applications with ASP.NET and improve his skills on his resume.
How do you deal with the network effects problem? In the early days, Plenty of Fish gained traction through Vancouver and Toronto. There wasn't any silver bullet or magic around it -- Plenty of Fish heavily relied on organic user growth and SEO. The focus was to retain users more than go out and acquire new ones.
What are some early challenges you faced? Markus actually ended up doing every…