Skip to main content

Advertising companies need to catch up with how the Web platform is expanding. Location-based services is the next natural step

Mobile app spendings are consistently increasing as we push forward into the future. Incidentally, there are advertising agencies that are still stuck on desktop customer experiences. The future is going mobile and I feel like Apple is the only company that is scaling with the growth of Mobile advertising with iAd.

The biggest trending mobile web services at the moment are location-based. FourSquare and Facebook Places aim to drive local advertisement throughput by being able to notify users which locations are hot and which are not. From fine dining to parties--location-based services will shape our reality by changing our views on our local environments. A simple use-case would be if I were in the area and one of my Facebook friends was at nearby Coffee Shop that I've never gone to before. I would be inclined to meet up with my friend and grab a coffee. Since I've never been there before, I would be rewarded with a badge or an achievement (FourSquare).

A simple reward system is so addictive and I believe that rewarding users will be a primary piece of functionality in most social networks in the future.

The next question is, "will there be a bubble burst like in year 2000?". My thoughts are "no" for a couple of reasons. In 1999, 99% of starters didn't have profitable business models and the Web as a platform wasn't viable for the business models they wanted to exercise. Today, we have smart phones that have fully capable web browsers and more users on the internet on massive social networks like Facebook, Twitter, Yahoo, and Google. Since most people are connected in someway to a larger network, the rise of 3rd party APIs came to be as a way of "connecting the different universes". Think of it as a way of achieving warp speeds and getting to different parts of the universe--This eventually led to the construction of useful mashups which would consume these APIs into centralized systems.

What does this mean to the user? As technology constantly improves and design becomes more innovative with touch and spatial interfaces, we'll see a rise of newer strategies for targeted, location-based advertising. Context is always a huge win when it comes to online advertising. With location-based social networking, users will have full confidence in the decisions (s)he want to make because their friends are doing it. It's not something that you're forced into doing like TV and Flash video advertisements.

Cheers,
Jaime Bueza

Jaime Bueza is a software developer in Vancouver, British Columbia, Canada. He has developed web applications for Nintendo, Starbucks, Electronic Arts, Ritchie Brothers, Kiwi Collections, Cox Communications and Microsoft. When he's not developing useful software that constantly evolves with business requirements, he's creating tutorial videos for aspiring front-end developers.
Post a Comment

Popular posts from this blog

TextMate Tutorial: How to add a Strikethrough keybind to your Markdown bundle

Markdown is awesome for quickly generating Readme's on Github. After looking at other projects using the strike tag, I've decided to create a custom keybind for it in my TextMate Markdown bundle. Here's how:

1) Click the + sign on the bottom left and click New Command.
2) Paste this into the editbox and make sure you name your command "Strikethrough".

For the input field, select WORD in the drop down.
For the output field, select "insert as snippet".
As for the keybind, you can totally map it to whatever you're comfortable with but I chose Command-D as it is the same thing in Microsoft Word.

Cheers,
Jaime

Using Git Hooks: Prepare Commit Message to automatically prepend branch names on commit messages

When you're practicing branch by feature with distributed version control, typically you'll get assigned a ticket or issue and that ends up being your feature branch. Instead of always typing in the branch name in every commit, you can edit your Git hooks (specifically prepare-commit-msg).

Assuming that this is a brand new git repository:

mv .git/hooks/prepare-commit-msg.sample .git/hooks/prepare-commit-msg
vi .git/hooks/prepare-commit-msg

Edit the file by commenting out what was originally in the file and then add this:



Now, whenever you make a commit, it should show up like this in the log:



Since GitHub and Bitbucket both support Emojis inside commit messages, you can do something cute like this



Want more emojis? check out the Emoji Mardown Cheatsheet!

NodeJS Hack Session: MMO Pokemon with NodeJS/WebSockets

The primary focus of this proof of concept is to determine how easy it is to build real-time web applications for all iPad, iPhone, droids, Safari, Chrome users on top of NodeJS (non-blocking event driven server side Javascript platform). The proof of concept was built within 6-8 hours including the following:

Uses Express framework for server side Javascript development (inspired by Rails / Sinatra / Django)Uses EJS for templating language (much like Django templates and symfony) -- allows partials and passing parameters into partials like symfony PHPReal-time chat using WebSocketsArena Queueing System for real-time competitive matchplay using WebSocketsHTML5 AudioCSS3 transitions for all hand cards, tappable cards, transparent panels, rounded corners, drop shadowsFallbacks for Firefox, IEFirefox/IE will fall back to Flash socketIE will fall back to XHR long poll if the user doesn't have Flash installedNoSQL CouchDB for fetching users and soon cards, achievements, friend associat…